Creative Direction & Design
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DC Shoes Unilite

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DC SHOES UNILITE

Prepared for the now. 

Initially created for DC team athletes to wear while training, the Unilite series features ultra-lightweight technology and construction details typically found in more athletic styles. The Unilite Trainer was so successful, two additional styles were created–the Unilite Flex and PSI+Flex Trainer.

 
 
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disciplines: campaign / art direction / digital

Key Contributors: Deven Stephens (creative direction), Alice Park (design)