THE PORTFOLIO OF LAUREN SKAARE
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Leafs by Snoop Launch

 
 

leafs by snoop launch

Launching Snoop's cannabis collection in the Mile High city. 

Anyone who has launched a brand new brand knows it takes a village. Leafs by Snoop was no exception. To help launch Snoop Dogg’s premium line of cannabis and infused edibles, I had the opportunity to work alongside Pentagram and Snoop’s team, to provide packaging support, create advertising, print collateral, environmental designs for the press event and develop custom signage and in-store point of sale displays.

 
 
 
 
 
 

disciplines: ADVERTISING / PHOTOGRAPHY / PRINT / DESIGN

Key Contributors: Merry jane, Emily Oberman/Pentagram (creative direction, packaging & IDENTITY)