leafs by snoop launch
Launching Snoop's cannabis collection in the Mile High city.
Anyone who has launched a brand new brand knows it takes a village. Leafs by Snoop was no exception. To help launch Snoop Dogg’s premium line of cannabis and infused edibles, I had the opportunity to work alongside Pentagram and Snoop’s team, to provide packaging support, create advertising, print collateral, environmental designs for the press event and develop custom signage and in-store point of sale displays.