THE PORTFOLIO OF LAUREN SKAARE
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Panasonic Playbook

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PANASONIC PLAYBOOK

Getting fans out of the man cave and back to the stadium.

How do you differentiate your brand from competitors when price, quality and customer service are virtually the same across the category? This was the question facing Panasonic’s Media and Entertainment division–a leading provider of audio and LED video solutions to sports venues, such as the Atlanta Braves’ SunTrust Park.

To help stadium owners understand how technology could improve their fans’ game day experience, I helped create a campaign highlighting the digital touch points available for improving the fan experience, driving engagement and uncovering new revenue opportunities.

 
 
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Watch the Video Below

 
 
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DISCIPLINES: Creative Direction / CampaigN / digital / video / animation

Key Contributors: Brittany Hurdle (art direction & illustration), Brent Walker (motion design), Jen Casson (producer), Ben Castelli (marketing strategist), MarketSmithS (copywriting)