QUIKSILVER original SCALLOP
Enjoy the Original.
Quiksilver's founder, Alan Green, just started making boardshorts because it was fun. No grand plan. Just something to do. That creative pursuit paved the way for surfers to perform and express themselves in and out of the water.
To highlight the brand’s rich surfing heritage and the scallop-leg board short that started it all, I worked with internal stakeholders to reimagine print content and create a digital experience where users could learn about the history and shop the collection online.